Inc & Co, the business group founded in Manchester which includes companies such as Skylab, Cuhu, KNOMO London and Laundrapp today announced the successful sale of European market leaders in consent and data preference management, MyLife Digital, to Germany based DataGuard.

MyLife Digital was founded in 2014 and acquired by Inc & Co in July 2020 alongside Wood for Trees and Insight Analysis.

DataGuard is a leading data privacy and information security company with offices in Munich, Berlin and London. Over 1,500 customers – ranging from small and medium-sized businesses to large enterprises – use DataGuard’s end-to-end “Privacy-as-a-Service” and “Information Security-as-a-Service” solutions. With this acquisition, DataGuard will add a new solution called DataGuard Consent to its privacy software suite and further expand its footprint and customer base in the UK. 

Jack Mason, Group CEO of Inc & Co, said, “We are delighted to have found a fantastic home for MyLife Digital, whose technology empowers consumers to think ‘privacy first’ when shopping and doing business online. DataGuard & MyLife Digital have synergies that will create a strong leader in the privacy and data protection arena, and I’m excited to follow their progress in the coming months.”

“The sale will enable us to support our growing portfolio of data, retail and digital businesses including the newly formed Inc Retail, which now includes Chop’d, KNOMO London and Laundrapp. We’re excited to be able to dedicate more time and resources to Inc Retail in addition to supporting the development and growth of new acquisitions currently on our radar.”

Full article over on the MEN. https://www.business-live.co.uk/enterprise/manchester-group-behind-likes-chopd-20433274