Subsidiary Maker&Son Licenses now ‘brand guardian’ and responsible for managing agreements with licensee manufacturers
First UK licensee announced as existing manufacturer. Move comes in response to liquidation as means of fulfilling customer order backlog and accepting new orders
Upmarket furniture brand Maker&Son has pivoted its commercial model following the sale of the company in summer 2022 and related legal challenges.
Maker&Son Licences Ltd will now be responsible for maintaining the brand for the long-term by managing licensing agreements in the UK and overseas.
The first new licensee announced is the experienced team behind one of the brand’s existing manufacturers, The Hastings Sofa Company.
Led by Danny Cleaver – Managing Director, Marc Gall – Operations Director, and Mark Hillyard – Finance Director, the team will run the Maker&Son business in the UK & Ireland territory, managing customer orders, and will be selling and making the same luxury furniture direct to customers under the Maker&Son brand.
This will operate separately from The Hastings Sofa Company business.
Maker&Son indicated the appointment of this licensee was particularly positive because part of the deal ensures past customer orders will be fulfilled in a timely manner. Taking account of the careful craftsmanship required to produce each order, the company predicts a maximum period of 16 weeks to fulfil the backlog of orders.
Jack Mason, Group CEO of Inc & Co, parent company of Maker&Son said: “In our attempt to turn the company around having inherited its substantial debt when it was purchased, we did everything we could to deliver customer orders and find solutions where delivery was no longer suitable.
“Unfortunately those attempts to maintain the company’s existing structure were unsuccessful and ultimately liquidation followed. Having invested over £2 million from our parent company, Inc & Co, and remaining determined to realise the success that the legacy of this brand can achieve, we therefore adapted our approach and brought forward a plan to license the brand to select global manufacturers. In this case, the chosen licensee already had a history of crafting Maker&Son products for its customers.
“We formed Maker&Son Licenses to act as the brand guardian moving forward, managing our license agreements, and making sure that existing customers receive the best possible option, and new customers receive the quality of product and service that they rightly expect.
“We received significant interest in the license agreement for the UK & Ireland from a number of parties, but at this stage – given not only their track record of delivering high quality items for Maker&Son customers as a valued supplier in the past, but also because of their unique experience in making a success of another furniture brand that had been in distress – we believe Danny and his team are the perfect choice to lead the business forward in this territory.”
Jack Mason, Group CEO of Inc & Co